Legal and privacy
Cookie and marketing technologies notice
This notice explains the browser storage used by this website and how optional Plausible statistics and Sopro lead-identification technology are controlled.
Cookie and marketing technologies notice details
What cookies are
Cookies are small text files stored on your device when you visit a website. Similar technologies such as local storage, pixels and tags may perform comparable functions. In this notice, ‘cookies’ includes those similar technologies where relevant.
How we use them
Necessary storage supports essential website functions and remembers your privacy choice. Preference technologies may remember settings that improve your experience. Statistics technologies help a website understand aggregate use. Marketing technologies can measure campaigns or link browsing activity to outreach and sales activity. Preference, statistics and marketing technologies remain off until the required consent has been obtained.
Your choices
The cookie banner allows you to accept or reject optional technology, or choose Statistics and Marketing separately. Rejecting is as easy as accepting. You can change or withdraw your choice at any time by selecting ‘Cookie settings’ in the footer. Withdrawing consent does not affect processing that took place before withdrawal.
Sopro marketing technology
The Sopro website integration is restricted to novusactus.com and www.novusactus.com. It loads only after Marketing consent. It may connect to Sopro services to associate a visit from an outreach email with the relevant campaign, measure which pages are read and measure visit duration. Withdrawing consent through Cookie settings removes the known Sopro browser identifiers and prevents the integration from loading on later pages.
Plausible statistics
Plausible loads only on novusactus.com and www.novusactus.com after Statistics consent. It measures page visits, outbound link clicks, file downloads, form submission events and engagement without setting analytics cookies or collecting form answers. Withdrawing Statistics consent reloads the page to stop the tracker and prevents it from loading on later pages.
Third-party services
Some future website features may be supplied by third parties, for example scheduling, video, maps or analytics. A service that uses non-essential storage or receives information for an optional purpose should remain blocked until the relevant consent has been obtained.
How long technologies remain
Session cookies are deleted when you close your browser. Persistent cookies and local storage remain until their stated expiry date or until you delete them. The technologies used by this website are listed below.
Browser controls
You can also delete or block cookies through your browser settings. Blocking necessary storage may prevent parts of a website from functioning correctly. Browser controls do not replace the website’s obligation to obtain consent before using non-essential technologies.
Contact
Questions about cookies or personal data may be sent to brian@novusactus.com.
| Technology | Provider | Purpose | Category | Duration | When used |
|---|---|---|---|---|---|
| Novus Actus consent record | Novus Actus | Remembers your separate Statistics and Marketing choices. | Necessary | Up to 12 months | When you save a privacy choice |
| _obid | Sopro / Prospect Global Ltd | Associates a visit from a Sopro outreach link with the relevant campaign or business contact and supports page-reading reports. | Marketing | Up to 12 months | Only after Marketing consent |
| _obid_visit | Sopro / Prospect Global Ltd | Keeps page views together as one website visit and supports visit-duration measurement. | Marketing | Approximately 4 hours | Only after Marketing consent |
| Sopro page-visit requests | Sopro / Prospect Global Ltd | Sends page URL, query parameters, referrer, IP and browser or device information to provide campaign and lead-identification reporting. | Marketing | No additional browser storage; supplier-side retention is governed by the Novus Actus agreement with Sopro | Only after Marketing consent |